Designed with a deference to nature, Heymat are proud to introduce Twine: a new collection of doormats created in collaboration with the award-winning Kristine Five Melvær.
Bringing a delicate dash of pattern and colour to any home, these latest additions take their inspiration from the shapes and fibres found in the natural world. “Twine is freer and more organic than a regular doormat, and after living through years of restrictions, I wanted to produce something that celebrated this reconnection,” says Kristine.
“Thanks to its uniquely shaped border the final design twists and dances; it feels almost alive. It’s a subtle reminder every time you pass by the doorstep that there’s something tangible and tactile to discover.”
Available in subtle shades of green, grey and beige, Twine is part of the Heymat+ range. This growing selection of sustainably produced, high-quality and highly absorbent mats, have been created with weather resistance and everyday resilience in mind.
Perfect for use both inside and outdoors, their three-dimensional PET surface provides a good scraping effect, trapping in dirt, moisture and grime. While the anti-slip SBR rubber backing, ensures the mat always stays firmly in place, and that the floor surface beneath remains dry.
“I’ve developed a close relationship with Heymat over the years. Working together from their very first collection, during our long collaboration we have built a common knowledge and a trust that has led us to make great changes and resulting in innovative new products such as Twine,” Kristine concludes.
Sonja Djønne CEO at Heymat adds, “Just like our Red Dot award winning Zen collection, which was also designed by Kristine, these contemporary and curvaceous Heymat+ doormats look and feel modern while still showcasing traditional and timeless Scandinavian qualities.”
Collection Name: Twine
Designed by: Kristine Five Melvær
Color: Twine Beige, Twine Green, Twine Grey
Material: Textile is made from 100% recycled PET. The backing is made from non-slip SBR-rubber.
Size: 60X85 cm
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Sonja Djønne and Thoralf Lian started the company in 2016 with the goal of offering home decorative design mats of the same high quality as an industrial mat. Thoralf’s solid knowledge of mats goes back three generations. In combination with Sonja’s interest in interior design, Heymat has quickly achieved a central position both in the industry and in Norwegian homes, and now the global market is at their feet. The ambition is to provide each customer with a quality product that they can be happy with and enjoy for a long time.
The mats are made of recycled materials and are efficient and easy to maintain. The designs are developed in collaboration with some of Norway’s leading designers, and with timeless motifs, the mats also maintain a high visual standard. Heymat’s first collection was launched in 2016, and today the mats are sold in Europe, America, and Asia. With a focus on function and the environment, as well as Norwegian design, Heymat creates spaces that are inviting to come home to.