During Stockholm Design Week 2021, close to 30 different Swedish companies and organisations joined forces to highlight the Swedish furniture and design industry and its leading position and skill. The project was first initiated by Inside Swedish Design and co-created alongside Beckman’s College of Design – from where several alumni designers contributed. The innitiative covered topics such as innovation, sustainability and presence.
To further anchor the industry as one unified force, 12 leading design profiles and company leaders participated in a livestreamed press screening targeting international media on February 8th. The conversation was moderated by design journalist Hanna Nova Beatrice and reached viewers in 15 countries, from a beautiful setting at Stockholms Auktionsverk.