Colekt is a new unisex and niche lifestyle brand focusing on skincare and fragrance, launching in spring 2020. On the 3rd of February, Colekt and Grand Relations invited international press to a launch event at exclusive boutique hotel Ett Hem. Attending press was the first in the world to see and hear about Colket since the launch was the first for the brand. The brand will officially launch online and at selected retailers in Europe during the spring of 2020.