THE AWARD-WINNING SWEDISH BRAND MIZETTO LAUNCHES ITS FIRST FLAGSHIP STORE DURING STOCKHOLM DESIGN DAYS

During Stockholm Design Days, internationally acclaimed Swedish interior brand Mizetto opens its first flagship store in Stockholm — a new design destination where furniture, materials and architecture intersect in a playful yet purposeful expression. Blending graphic clarity with long-term sustainability, the space presents a curated display of the brand’s iconic and award-winning collections, inviting visitors to explore and engage with Mizetto’s design universe. The opening marks a significant step in the brand’s continued investment in both the Swedish and U.S. markets, reinforcing its global design ambitions.

The Swedish design brand Mizetto takes a significant step in its Swedish expansion by opening its first flagship store at Rosenlundsgatan 38F in Stockholm, Sweden, in connection with Stockholm Design Days. The showroom, covering 100 square meters, will be a destination for anyone who wants to experience Mizetto’s internationally acclaimed design up close, in an environment that combines functionality, aesthetics, and sustainability.

The store’s interior is designed to reflect Mizetto’s design language and modular philosophy. Open spaces allow visitors to move freely between furniture pieces and installations, while tactile materials and playful color accents create contrast and warmth.

“The flagship store is more than a place for furniture. It is a space where people can feel, be inspired, and understand what Mizetto stands for — curiosity, courage, and care for sustainability. We want visitors to experience how our furniture can transform a room and create dynamics in a way that is both playful and functional,” says Malin Muskala, CEO and co-founder of Mizetto.

Iconic Collections on Display in the Flagship Store
Cargo, designed by design studio ADDI, is the first sofa that Mizetto launched. It was a great international success. Each Cargo module can be combined in infinitely many ways and includes flexible backrests and integrated tray tables. For 2026, Cargo is introduced in new colors and fabrics, that enhance both functionality and aesthetics and expands the collection significantly.

Lumber, in collaboration with design studio ADDI, has a neutral form without a defined front or back, allowing it to blend into its surroundings. It can function equally well as a standalone resting point, sculptural room divider, or informal gathering space. The series is particularly suited for dynamic environments where movement never stops. Lumber won the 2023 Dezeen Award in the Workplace Design category.

Enfold, designed by Sami Kallio, is a flexible seating series with soft forms and playful geometry. It can be used as a standalone armchair or combined with other furniture to create dynamic landscapes in both homes and public spaces.

Understand, developed in collaboration with design studio ADDI, is a creative storage solution that plays with asymmetrical shapes and modular combinations. Understand functions both as a visual element and a practical storage system, where flexibility and personal expression are central.

The new flagship store is an investment that clarifies the company’s design vision and creates a central meeting place for both customers and collaborators. At the same time, the goal is to give more designers the opportunity to be visible.

“We don’t want the store to just be a place where Mizetto products are displayed. For us, it is equally important to create a living environment where we can highlight other talented designers. In the Kalmar region in Sweden, there is enormous creative strength. Local engagement and collaboration are a natural part of how we approach design and development,” says Richard Muskala, Head of Product Development and co-founder of Mizetto.

Swedish and International Awards
Mizetto has received numerous awards in Sweden and internationally. The modular sofa Cargo was honoured with the prestigious Furniture of the Year 2026 award by ELLE Decoration in Sweden.

In 2025, the company was awarded with a DI Gasell by the Swedish business newspaper Dagens Industri — a prestigious award given to the country’s fastest-growing and most financially stable companies. Mizetto has also received the HiP Award (Honoring Industry People & Product) from the U.S. magazine Interior Design in 2025.

“We are incredibly happy about all the awards we have won. They are proof that long-term sustainability, bold decisions, and Swedish craftsmanship can drive international success,” say Malin and Richard Muskala.

International Design Journey and U.S. Expansion
While Mizetto strengthens its presence in Sweden, the company continues its expansion in the U.S.

A showroom and warehouse in Chicago provide the brand with a strong platform in the American market, where furniture such as Cargo, Lumber, and Enfold have been praised by both critics and architects.

“The challenge and the passion are our main drivers. Taking the step into the world’s largest market and also winning design awards there — that is motivation in its purest form. We are very happy with the positive response and invest both in service and in our long-term growth,” says Malin Muskala.

As part of Mizetto’s ongoing expansion in the U.S., the organization is now strengthened with both local presence and key expertise. The company has recruited Steven Griffiths as COO North America, based in Chicago.

“The recruitment of Steven Griffiths marks an important milestone in our establishment in North America. His experience and local market knowledge will be crucial as we take the next step in our American expansion,” says Malin Muskala.

The furniture is built to last, with modular solutions that make it easy to upgrade, repair, or change fabrics — something appreciated by both Swedish and international customers. The new store on Rosenlundsgatan will be a place where both design professionals and private individuals can experience Mizetto’s journey from Småland, Sweden, to the world — and discover how the brand’s various furniture collections can create spaces that are flexible, expressive, and sustainable.

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About Mizetto
Mizetto is a Swedish, family-owned design brand founded in 2004. With its headquarters and factory in Kalmar and a North American office in Chicago, the company also maintains showrooms in Stockholm, Chicago, Munich and Hamburg. Mizetto designs and produces furniture and accessories for modern workspaces and public environments – always balancing high functionality with distinctive design. Its design collabs include award-winning names like White Arkitekter, Sami Kallio, ADDI, and Studio NOOI. Over the years, Mizetto has received numerous prestigious accolades and recognitions, including the Dezeen Awards, Interior Design BOY Award, Best of Neocon, German Design Award and Archiproduct Design Award. In 2024, Mizetto’s CEO and co-founder Malin Muskala was named HiP Manufacturer Rising Star by Interior Design Magazine during NeoCon.