For Immediate Release – September 26, 2025
The agency has built its reputation as one of Scandinavia’s leading PR and communications agencies for premium design and lifestyle brands, working with clients such as Fritz Hansen, Iittala, Mille Notti, Nordic Nest Group, Foscarini, BOSS, String Furniture, Hästens, Marbodal etc. With Leica Camera, Grand Relations expands its scope to also include premium technology, further strengthening its communications platform.
The assignment includes PR and communication activities designed to strengthen Leica’s presence in the Nordic region. By combining Leica’s legacy of design and innovation with Grand Relations’ expertise in strategic storytelling and positioning, the collaboration seeks to deepen the brand’s cultural resonance and expand its relevance among Scandinavian audiences.
“We are truly honoured that Leica Camera has chosen Grand Relations as its communications partner in Sweden and Denmark. Leica represents not only technical excellence but also a unique cultural heritage that has shaped photography and inspired generations of creatives around the world. With this partnership, we broaden our portfolio in a way that naturally complements our existing focus on premium design and lifestyle”, says Lisa Wester, Vice President at Grand Relations.
“This is an exciting period for Leica Camera in the Nordic region, and we are delighted to be partnering with a renowned agency like Grand Relations. 2025 has been an important year for the company as we celebrate 100 Years of Leica Photography, further deepening our respect and appreciation for the culture of photography, an integral part of our brand culture. We are so pleased Grand Relations will be joining us on this next step in our journey and look forward to strengthening our expanded portfolio in the Nordic region”, says Louise Goldstone, Senior Marketing Manager at Leica Camera Nordics.
The collaboration with Leica Camera comes during a period of growth for Grand Relations. In 2025, the agency also welcomed Note Design Studio and Swedish furniture brand Mizetto as new clients, further reinforcing its position as a leading PR and communications agency for premium brands in Scandinavia.
For more information, please contact Lisa Wester, Vice President at Grand Relations
E-mail: lisa@grandrelations.com, Phone: +46 709403124
About Leica Camera
Leica Camera AG is an international, premium manufacturer of cameras, lenses and sports optics. As part of its growth strategy, the company has expanded its portfolio to include mobile imaging (smartphones) and the manufacture of high-quality spectacle lenses and watches, and is also represented in the home cinema segment with its own projectors.
Leica Camera AG, having its headquarters in Wetzlar, Germany, and a second production site in Vila Nova de Famalicão, Portugal, operates a global network of its own distribution companies with around 120 Leica Stores worldwide.
The Leica brand stands for excellence in quality, German craftsmanship and industrial design, combined with innovative technologies. An integral aspect of the brand culture is the promotion of the culture of photography, with around 30 Leica Galleries worldwide, the Leica Akademie and international awards such as the Leica Hall of Fame Award and the Leica Oskar Barnack Award (LOBA).
About Grand Relations
Grand Relations is a leading Scandinavian PR and communications agency specializing in premium design and lifestyle brands. Founded by Hans Hjelmqvist and Tove Regnander in 2014, the agency has worked with many of the world’s most influential design companies to strengthen their communication in both the Scandinavian and international markets. Through strategic communication, curated press collaborations, events, and digital activations, Grand Relations builds long-term awareness and relevance for its clients.
Grand Relations leverages an extensive network of journalists, designers, architects, and influencers in Scandinavia and internationally, working from both a local and global perspective.