At the 3 Days of Design, which took place June 7–9 in Copenhagen, Swedish acoustic brand Abstracta presented a new exclusive collaboration with the art platform Wall of Art. The new acoustic panels were showcased in Abstracta’s new Copenhagen showroom, designed by Note Design Studio, which also opened during the design festival.
Swedish acoustic design brand Abstracta has extensive experience in creating innovative solutions that both improve acoustics and add aesthetic and functional value. In conjunction with this year’s 3 Days of Design, a brand new showroom opens in the historic Kuglegården building at Danneskiold-Samsøes Allé 15 in Copenhagen. There, Abstracta will be showing several of their acoustic solutions, from carefully designed screens and absorbents to innovative furniture where the acoustic function is integrated.
This spring’s big launch is Abstracta x Wall of Art – a collection of sound-absorbing panels featuring a total of 13 different motifs from four artists: Annika Hultgren, Evelina Kroon, Lucrecia Rey Caro, and Lisa Wirenfelt. The artworks vary both in temperament and technique.
”These panels offer a simple way to create both a pleasant soundscape and an inspiring atmosphere. It is a unique solution that combines acoustics with art, which create harmonious soundscapes while at the same time giving spaces personality and character with works from exciting artists”, says Linus Berglund, Marketing Director at Abstracta.
“A crucial goal was to offer a variety of artistic expressions. The collection includes both colorful and more minimalistic works. We felt it was important to choose motifs that would suit many different settings and, at the same time, work well together,” says Matilda Levenborn, Head of PR and Collaborations, Wall of Art.
Abstracta x Wall of Art is uncompromising in terms of art, acoustics, and choice of materials. Behind the motifs, which are printed on cotton fabric is an effective sound absorber made from textile waste and polyester reclaimed from recycled PET bottles to ensure minimal environmental impact. Together with its well-crafted oak frame, the cotton fabric contributes to a tactile feel and creates an elegant overall impression.
The panels are available in three sizes and although the panels are only 45 millimeters thick, their acoustic capacity is very high and they effectively absorb ambient noise, making them ideal for busy, noisy environments characterized by interactions, like restaurants, hotel lobbies, and co-working spaces. Multiple panels can be combined with each other – both to create a visually expressive ensemble and to further enhance the soundscape of a space.
Product information Abstracta x Wall of Art
Design: Annika Hultgren, Evelina Kroon, Lucrecia Rey Caro, and Lisa Wirenfelt
Material: Absorber made of textile waste and polyester reclaimed from recycled PET bottles. Frame in untreated or dark-oiled oak.
Size: 100 x 140 cm, 70 x 100 cm, and 50 x 70 cm
Price: from EUR 1097 excl. VAT.
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For further information and interview requests, contact Tove Regnander, Co-Founder & Senior PR Advisor, Grand Relations, tove@grandrelations.com | +46 76 785 58 01 or PR Consultant Maria Claesson, maria@grandrelations.com | +46 76 947 19 00
About the artists
Lucrecia Rey Caro is a full-time artist and graphic designer from Cordoba, Argentina. A curious person who loves to experiment with new concepts and ideas. Lucrecia uses her art to express her thoughts and feelings. She draws inspiration from everyday life, nature, poetry, films, and music.
Lisa Wirenfelt grew up with a mother who used to paint watercolor paintings in a light pink studio. She never thought she would enjoy the brush in her hand, but when her mother saw one of many sketches and said ”How nice” – it was probably the words that somehow started it all. Lisa’s paintings are very much about color. Combinations that make her feel good, words that have a greater meaning, and patterns that only arise.
Evelina Kroon is a cross-disciplinary creative within the fields of painting, coloring, and set design, exploring the borders between fine and decorative arts. She entertains a sort of horror vacui by taking over rooms with her taping and painting – a graphic yet eclectic aesthetic that brings traditionally female crafts to mind. She was educated at Konstfack University of Arts, Crafts, and Design and lives and works in Stockholm, Sweden.
For Annika Hultgren, it all started with a picture wall that would be the centerpiece of the new apartment. The range of popular motifs was large, almost too large, but personal and affordable art prints were hard to find. In the end, she decided to pick up the brush and paint some paintings herself. Her husband Nicklas began to think if not more people would want to see her art on their walls, but it took time to do everything around production and marketing on their own. Then the idea behind Wall of Art was born. Today, Annika runs the platform WallofArt.com and is one of the artists who sells her art exclusively via the platform. She creates her art according to the colors and shapes that inspire her. Annika’s abstract paintings symbolize dreams, and the dream is Wall of Art.
About Wall of Art
Wall of Art is a digital platform for contemporary art from a selection of exciting artists. The Stockholm-based company has been successful in inspiring people to add art to their interior design palette. The idea for the company was born in 2016 when its founders, artist Annika Hultgren and entrepreneur Nicklas Claeson, set out to design the interior of their new apartment.
Read more at wallofart.se
About Abstracta
Abstracta has created better soundscapes since 1972 and is a true pioneer in the acoustic field. Today, Abstracta is the market leader in the Nordics and offers a wide range of solutions for different types of environments and needs – from carefully designed panels and sound absorbents to innovative furniture where the acoustic function is integrated. In close collaboration with some of today’s most influential designers, Abstracta are constantly exploring new ways to create better acoustics. The timelessly designed products are always made of the best possible materials – preferably natural, sustainable, or recycled materials and since Abstracta does not mix materials, the products are easy to both repair and recycle. At the moment, 86 percent of the products are Möbelfakta-certified.
Abstracta has over 70 employees and is part of the Lammhults Design Group and both the head office and factory are located in Lammhult in Småland, Sweden. More than half of sales are exports and Abstracta has several showrooms around the world, including in Stockholm, London, Copenhagen, Oslo, Paris, and Milan. In spring 2023, a brand new showroom will be opened in Copenhagen. Over the years, Abstracta has received several prestigious awards and nominations, for example, Holly Acoustic Light was named the winner of both ”Best of Year Award” by Interior Design and ”Product of the Year 2022 – Lighting, Tech & Accessories” by Mix Interiors.
Read more at: www.abstracta.se
