Grand Relations in collaboration with Ire Möbel arranged a press breakfast at Bonniers Konsthall in Stockholm for their design collection Character Collection. Selected Swedish press and stylists were invited to an exhibit showcasing four new armchairs with completely different expressions designed by Front Design, Broberg & Ridderstråle, Andreas Engesvik and Emma Olbers. The four armchairs are named after four strong female characters from the Västergötland region of Sweden – Agnes, Agda, Eva and Estrid, in a tribute to the armchair as a piece of furniture.