On May 24, Grand Relations helped Moomin Arabia launch the 2023s editions of the Moomin Day mugs together with a celebration of Arabia’s 150th anniversary. At the breakfast at the Embassy of Finland, Moomin Arabia introduced the new mugs, which were presented by Elna Nykänen Andersson (press attache at the Embassy of Finland), Tove Slotte (long-time illustrator of Moomin Arabia), and the Moomin mug collector Mathias Johansson. The guests were also awarded a goodie bag containing one mug of different variations which was signed by Tove Slotte. Grand Relations arranged the exclusive press viewing and was also responsible for inviting the press and communicating the new material to the media.