On September 7, Grand Relations on behalf of Made by Choice held a press viewing of the launch of the new pieces of furniture designed by Thomas Sandell, Christian Halleröd, Bernadotte & Kylberg, and Aspekt Office. The press viewing was held at the Finnish Embassy in Stockholm curated by the Finnish ambassador Maimo Henriksson. Grand Relations arranged the exclusive press viewing and was also responsible for inviting the press and communicating the new material to the media.