The Swedish design brand Hem launched the novelty Rope Rug by the French designer Pauline Deltour during Stockholm Design Week 2019. The launch took place in the presence of Hems founder and CEO Petrus Palmér and Pauline Deltour at restaurant GULD at Sven-Harrys art museum in Vasaparken in Stockholm. During the press launch and cocktail, gin drinks and food was served by well renowned restaurant Bar Agrikultur.