Grand Relations and Gubi invited leading Swedish journalists to Gubi’s pop-up store on Norrlandsgatan 6 in Bibliotekstan in Stockholm to take part in the novelties for 2021. Personal meetings were coordinated with Elle Decoration, Residence Magazine, The New Era Magazine, Plaza Interiör, Hus & Hem, and more during the week, along with a private tour of the newly opened coworking space Cecil. The interior of Cecil is defined by attention to the smallest detail, by the harmonies and appealing contrasts of material, color, and texture bespoke to each space, curated together with Gubi.