On April 26, Grand Relations helped Fritz Hansen launch their new PK4 chair. At the dinner, Fritz Hansen presented the new collection. The new chairs were presented at a dinner event at Grand Relations Atelier, Vasastan. The guests were also awarded a goodie bag containing one copy of their miniature Fritz Hansen Seven chair. Grand Relations arranged the exclusive viewing together with Daniel Lindstrom as host and was also responsible for communicating the new material to the media.