On 22 February, Alessi hosted a lunch to preview the SS19 collection at the beautiful Italian Embassy at Oakhill, Djurgården. Frida Fahrman, editor at Elle Decoration curated the table setting and styled the SS19 novelties. The Italian Ambassador and Frida hosted the lunch together, which was served by Bar Agrikultur. Leading magazines such as Rum Hemma, Plaza Deco, Elle Decoration, RUM, Elle Mat & Vin were all guests of honor.