On November 25, we arranged an afternoon tea event at Grand Hôtel in Stockholm, where Rörstrand presented the latest additions to the Swedish Grace Winter collection (a tea cup and a deep plate), alongside a preview of some of the news for spring 2025. In Mårten Winge’s room, an expert from Dear Tea Society talked about ‘the history of tea’ and the guests got to taste different teas in the new cup from Swedish grace winter. In the adjoining room, Hugo Alfvén’s salon, the press got a sneak peek of the upcoming new additions to the iconic collections Swedish Grace and Mon Amie, which were perfectly matched by the room’s elegant blue tones.
Grand Relations was responsible for press invitations, as well as developing and implementing the whole event concept. Set design by Caroline Borg and Frida Thofelt.