On October 13, Grand Relations on behalf of Sérénité helped launch the new collection Simplicity designed by the interior stylist Pella Hedeby. Grand Relations arranged the event and was also responsible for inviting press and communicating the new material to the media with a focus on making Sérénité more recognizable. The new collection was presented with a breakfast at the design studio Temporärt. Sérénité and Pella Hedeby presented the new collection and the collaboration. Guests were awarded a goodie bag containing Sérénité’s handmade scented candles and Pella’s own cards.